For over 25 years, Belly Button has worked with its stockists to spread joy, share love and create smiles by connecting people through their greeting cards. Their designs are contemporary and stylish, but also tactile to provide real connection and a sense of touch. Aware of its social and environmental impact, the company adapts and changes with the times. The paper used for its cards is FSC certified and produced in Great Britain in sustainably managed forests or from recycled paper and it encourages its customers as much as possible to no longer use plastic packaging and to find alternative solutions.